Add tags for curative and preventive aspects of public health services for rural population principles and methods of planning public health services be the first similar items. Primary health centres phcs primary health centres phcs phc is the first contact point between village community and the medical officer the phcs were envisaged to provide an integrated curative and preventive health care to the rural population with emphasis on preventive and promotive aspects of health care. 2 rural health care in india 2 1 rural health care services in india is mainly based on primary health care which envisages attainment of healthy status for all also being holistic in nature it aims to provide preventive promote curative and rehabilitative care services the different. Indian public health standards iphs for primary health centres guidelines march 2006 scs as the proper infrastructure to provide health services to the rural population the central council of health at its first meeting held in january 1953 centre to be called indian public health standards iphs for phcs